Category Archives: soft skills

Authenticity is the new currency

The new book Likeonomics is about how likeability is the secret to building real trust. But it is NOT about just being nice. By weaving together cutting edge psychological research with real life stories of everything from the shocking moment … Continue reading

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TED talks: 6 tips on how scientists and engineers can excite, rather than bore, an audience

Melissa Marshall has a message for scientists and engineers: Contrary to popular belief, the general public is interested in your work and does want to hear the details of your research. The trick is that you must communicate your ideas … Continue reading

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